The Opportunity for Human Writers in the Era of AI

Created on 24 October, 2023 • 322 views • 2 minutes read

In the dawn of AI language generation, marketing copywriters should consider developing emotional intelligence and integrating it into their work for truly distinct writing.

As technology continues to advance at an unprecedented rate, there has been an increasing push for companies to adopt artificial intelligence (AI) to streamline their operations and improve their bottom line. In the field of marketing copywriting, AI tools have certainly made it easier to produce more content within a shorter time frame. However, these tools lack human intuition and emotion, creating a need for copywriters who can leverage their emotional intelligence and psychology to produce truly persuasive and engaging marketing materials. In this blog, we will explore why this is the case and how you can improve your marketing copywriting by embracing emotional intelligence.

Firstly, it's important to understand that AI tools lack the ability to truly empathize with human emotion. They process words and phrases without truly understanding the human context behind them. In contrast, humans possess emotional intelligence -- the ability to recognize emotions in ourselves and others. This means that when we write marketing copy, we can tap into the emotional triggers that will resonate with our target audience. For example, we can use language that speaks to their desires, fears, or pain points to create a deeper connection. This emotional connection is what makes marketing copy more persuasive and ultimately more effective.

Another crucial aspect of emotional intelligence in marketing copywriting is tone. Whereas AI tools can produce content that sounds cold or robotic, human writers can use tone to create a unique and relatable voice. This is especially crucial in a world where most marketing copy is created by AI tools. By creating a brand voice that is human, relatable, and emotional, you can ensure that your brand stands out in a crowded marketplace.

Furthermore, emotional intelligence is key to creating content that inspires action. Marketing copy is ultimately designed to sell a product or service, and to do so effectively, it needs to motivate the reader to take action. This is where emotional intelligence comes in -- by understanding what motivates your target audience and tapping into it through your copy, you can create a sense of urgency or desire that inspires action.

It's also worth noting that emotional intelligence can help you create marketing copy that is more inclusive and empathetic. By understanding and addressing the needs and emotions of different members of your target audience, you can create marketing materials that resonate with a broader range of people. This not only makes your marketing more effective but also demonstrates that your brand values diversity and understands the unique challenges of different groups of people.

As we've seen, emotional intelligence is becoming increasingly important in the field of marketing copywriting. While AI tools can certainly be useful for producing large volumes of content, they lack the human touch that truly resonates with people. By leveraging emotional intelligence, you can create marketing copy that is more persuasive, relatable, and inspiring. Ultimately, this will help you stand out in a crowded marketplace and achieve better results for your brand. So, if you're a marketing copywriter, consider developing your emotional intelligence and integrating it into your work for better results.